The Truth About NMIMS MBA Working Executive in Marketing Management

NMIMS MBA Working Executive in Marketing Management is designed for working professionals who want to strengthen their marketing expertise while continuing their careers.

The program covers key areas such as consumer behavior, brand management, digital marketing, sales strategy, market research, and marketing analytics.

With an industry-relevant curriculum and practical learning approach, it equips professionals with the skills needed to drive business growth, enhance customer engagement, and advance into leadership roles in the marketing domain.

Recognition & Accreditation of NMIMS MBA Working Executive – Marketing Management

UGC Entitled

NAAC A++

TOP 100 BY NIRF

AICTE recognized

Program Overview

Basis	Details
Program	MBA Working Executive – Marketing Management
Learning Mode	Online & Distance
Examination Mode	Online
Duration	2 Years
Terms	8 Terms
Validity	4 Years
First Year Fee	INR 2,50,000
Second Year Fee	INR 2,00,000

Why should you choose NMIMS MBA Working Executive in Marketing Management?

• The learners get practical learning exposure through live projects, capstone projects, real case-studies and interesting assignments. 

• Professionals can do this MBA along with their work commitments because classes are on weekends/evenings, so no career break is required.

• NMIMS has strong brand value and AACSB accreditation, which adds value to the resume and gives students access to a large alumni network.

• Learners are enabled to gain marketing skills like digital marketing, brand management, and analytics that you can apply directly at work.

• It helps learners move into better roles and improves the salary growth chances after the program.

What is the eligibility criteria for NMIMS MBA Working Executive – Marketing Management?

The eligibility requirements for NMIMS MBA Working Executive – Marketing Management are:

• Bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognised by Association of Indian Universities (AIU).
• A minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD).

How affordable is NMIMS MBA Working Executive – Marketing Management?

First Year Fee	INR 2,50,000
Second Year Fee	INR 2,00,000
Total Program Fee (One Time Fee Payment)	INR 4,00,000

Note: 

• Admission Processing Fee of ₹1,500/- applicable for all admissions.
• An initial amount of ₹20,000/- from the program fee will be collected at the time of registration.
• Re-Exam fee : ₹2,500/- per subject.
• Students also have the option to pay the full program fee of ₹400,000/- if they prefer.

Curriculum Breakdown: NMIMS MBA Working Executive – Marketing Management

The curriculum for NMIMS Executive MBA in Marketing Management is divided into eight comprehensive terms including versatile core and elective subjects. The curriculum is industry-oriented and instills in-demand marketing skills in the learners. 

Term 1 (Core)

• Financial accounting: Information for Decisions
• Organisational Behaviour
• Marketing Management
• Business Statistics for Decision Makers
• Quantitative Methods Online Course – HBR
• Spreadsheet Modeling Online Course: Excel 2013 – HBR
• Financial Accounting Online Course – HBR

Term 2 (Core),

• Information Systems for Managers
• Operations Management
• Business Communication
• Corporate Finance
• Management Communication: Complete Online Course – HBR
• Mathematics for Management Online Course – HBR
• Finance Online Course – HBR

Term 3 (Core)

• Managerial Economics
• Strategic Management

Term 3/4/5

• Consumer Behaviour
• Customer Relationship Management
• Strategic Brand Management
• Marketing in a Digital World
• Marketing and Web Social Media Analytics
• Crafting and Providing Marketing Services
• Integrated Marketing Communications
• Sales Management
• Marketing Research

Term 6: Capstone Project 

Term 7: Project or Industry Experience

Term 8: Project or Industry Experience

Who should choose NMIMS MBA Working Executive – Marketing Management?

NMIMS MBA Working Executive with specialization in Marketing Management would be an ideal fit for:

• Marketing executives or associates who wish to unlock promotions and get into higher roles in the marketing sector.

• Senior professionals who aspire to reach the top-managerial roles of an organization in the marketing field.

• Working professionals who want to transition their job roles into the marketing sector.

What are the career outcomes of NMIMS MBA Working Executive – Marketing Management?

NMIMS MBA Working Executive in Marketing Management prepares the students with the fundamentals and core concepts of marketing, students get well-equipped with the skills and strategies required to excel in the marketing domain.

Some career pathways students can expect post completion of their degrees are:

• Digital Marketing Manager
• Brand Marketing Associate
• Marketing Analyst
• Brand & Communications Manager
• Marketing Manager
• Content  Marketing Associate
• Head Of Marketing

Note: The level of employment highly depends upon the total work experience, skills, aptitude and interview of the marketing professional.

Who are the hiring partners at NMIMS MBA Working Executive – Marketing Management?

NMIMS is a globally renowned university holding top rankings, recognitions and accreditations. As a result a lot of industry-giants are interested in hiring students from NMIMS. 

Some of the crown companies scheduling their recruitment drive for NMIMS MBA Working Executive – Marketing Management are:

TATA	HSBC	Mindteck
RBS	Airtel	HCL
PWC	ICICI Bank	Genpact

Quick Verdict

Considering the 100% legitimacy, global recognition, above average ROI and excellence in overall academic structure of the MBA Working Executive – Marketing Management program offered by NMIMS, it is advisable to opt for the program with full confidence if you are someone who wish to reach their career zenith in the marketing sector. 

Also Read this :

• Which Online MBA is Better? NMIMS, Amity & SMU Comparison

Frequently Asked Questions

1.Is NMIMS Executive MBA in Marketing Management valid? 

Yes. NMIMS MBA Working Executive – Marketing Management valid in India and across the world as it is UGC entitled, AICTE approved, NAAC A++ graded and ranked under top 100 universities by NIRF. 

2.What is the eligibility for NMIMS MBA for Working Executive in Marketing Management? 

If you are someone who’s planning to enroll for NMIMS MBA Working Executive in Marketing Management, then you must have:

• A bachelor’s Degree (10+2+3) in any discipline from a recognized University or an equivalent degree recognised by Association of Indian Universities (AIU).
• A minimum of 55% and 3 + years of Work Experience (50% for SC/ST/OBC/PwD).

3.What is the learning and examination mode of the NMIMS MBA for Working Executive in Marketing Management? 

The entire learning including lectures, assignments, projects etc. is done digitally and to ensure full flexibility, examinations are also conducted in an online setup for NMIMS MBA Working Executive- Marketing Management program. 

4.What is the duration of NMIMS Working Executive MBA in Marketing Management? 

The duration for NMIMS Working Executive MBA in Marketing Management is 2 years with 8 Terms divided. The validity of the program is for 4 years. 

5.Who is best fit for NMIMS Working Executive MBA – Marketing Management? 

Working professionals who wish to upgrade into senior marketing designations, senior professionals who aspire to head the marketing department or professionals who are planning to transition into the marketing domain can pursue  NMIMS Working Executive MBA – Marketing Management. 

6.What is the Fee-structure for NMIMS Working Executive MBA in Marketing Management? 

The fee structure for NMIMS Working Executive MBA in Marketing Management are:

• First Year: INR 2,50,000
• Second Year: INR 2,00,000
• Total Program Fee if you pay entire amount at once: INR 4,00,000