MBA in Marketing Management

LPU Online MBA in Marketing Management

LPU Online MBA in Marketing is a 2-year, UGC-DEB approved and NAAC A++ accredited postgraduate degree delivered 100% online. Total programme fee is ₹48,000/semester (~₹1.92 lakh total). No entrance exam required. Covers Digital Marketing, Brand Management, Consumer Behaviour, CRM, and Sales Management. Graduates work as Digital Marketing Managers, Brand Managers, and CMOs, with entry-level salaries of ₹3.5–6 LPA rising to ₹35+ LPA at CMO level.

2-Year Online MBA | UGC-DEB Approved | NAAC A++ | WES Recognised | No Entrance Exam | ₹48,000/Semester

Online MBA — Marketing ManagementCourse
UGC-DEB | AICTE | NAAC A++ | NIRF #27 University CategoryRecognition
2 Years (4 Semesters) | Extendable to 4 YearsDuration
102Total Credits

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LPU Online — Courses, Fees & Admission 2026

MBA in Marketing Management

UGC-DEB Approved NAAC A++ AICTE Recognised

About LPU Online MBA in Marketing

LPU's Online MBA in Marketing is a two-year postgraduate programme that develops skills in marketing strategy, consumer behaviour, digital marketing, brand management, sales management, and market research. The programme combines core business management concepts with industry-relevant marketing skills, helping learners build strong analytical, communication, and leadership capabilities.
India's digital advertising industry is projected to cross ₹50,000 crore by 2026 and businesses across every sector are competing for marketing talent that understands both traditional brand strategy and modern digital channels. LPU's MBA in Marketing is built to produce exactly that kind of professional.
Graduates can explore opportunities in digital marketing, brand management, advertising, sales, market research, and CRM across a wide range of industries — with the flexibility of fully online learning and dedicated career support throughout the programme.

Key Highlights

  • UGC-DEB Approved | AICTE Approved | NAAC A++ | NIRF #27 University Category (GoI, 2024)
  • Category 1 University with Graded Autonomy (UGC)
  • WES Recognised — valid for USA, Canada, UK, UAE
  • 100% Online via Smart LMS with mobile app (live + recorded)
  • No entrance exam — direct merit-based admission
  • No-cost EMI from ₹6,733/month (24-month plan)
  • Digital Marketing as a core second-year subject — not an afterthought
  • Jai Jawan Scholarship — 100% tuition waiver for active defence personnel

Why Choose LPU Online MBA in Marketing?

Marketing professionals with digital skills command starting packages 20–30% higher than those with only traditional marketing knowledge, rising to a 40–50% premium at senior levels. LPU's MBA in Marketing is built to deliver exactly those digital-integrated skills.

Digital Marketing as a Core Subject, Not an Elective

  • Unlike general MBA programmes where digital marketing is a minor add-on, LPU's Marketing specialisation places Digital and Social Media Marketing and Customer Relationship Management as core second-year subjects — directly improving placement outcomes in digital-first companies.

AI-Ready Marketing Curriculum

  • The 2025–26 curriculum includes exposure to modern performance marketing tools, marketing analytics platforms, and AI-assisted content and campaign tools — preparing graduates for the digital-first marketing landscape that every employer now expects.

Consumer Behaviour + Data-Backed Decision Making

  • The curriculum combines Consumer Behaviour, Business Analytics, and Research Methodology — building the ability to make marketing decisions from data, not just intuition. This combination separates strategic marketers from tactical ones.

Capstone Project — Real Marketing Strategy Work

  • The programme concludes with a Capstone Project in Semester 4 — a real or simulated marketing strategy problem that becomes a strong portfolio piece for job interviews.

Placement and Career Assistance

  • LPU's placement cell provides resume building, interview preparation, mock interviews, alumni networking support, and access to 2,225+ recruiting companies across e-commerce, banking, fintech, FMCG, tech, and education sectors.

Program Overview: LPU Online MBA in Marketing

The programme is structured across 4 semesters. Year 1 builds your management foundation. Year 2 goes deep into marketing-specific subjects where this degree separates itself from a general MBA.
AspectDetails
CourseOnline MBA — Marketing Management
RecognitionUGC-DEB | AICTE | NAAC A++ | NIRF #27 University Category
Duration2 Years (4 Semesters) | Extendable to 4 Years
Total Credits102
Program Fee₹48,000/Semester (~₹1.92 Lakh Total)
Exam Fee₹2,000/Semester
EMI (No-Cost)From ₹6,733/month (24-month plan)
Entrance ExamNot Required — Direct Merit-Based Admission
WES RecognitionValid for USA, Canada, UK, UAE
Admission SessionsJanuary & July

Curriculum: LPU Online MBA in Marketing

Year 1 strengthens core business administration concepts. Year 2 focuses entirely on advanced marketing education with modern strategies, digital tools, and skills covering the full spectrum of marketing leadership.

Semester 1 — Management Foundations

  • Financial Reporting, Statements and Analysis
  • Managerial Economics
  • International Business Environment
  • Marketing Management
  • Organisational Behaviour & Human Resource Dynamics
  • Communication for Leaders

Semester 2 — Core Business Management

  • Corporate Finance
  • Operations Management & Research
  • Business Analytics
  • Research Methodology
  • Legal Aspects of Business

Semester 3 — Marketing Specialisation

  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Customer Relationship Management (CRM)
  • Corporate Strategy and Entrepreneurship
  • Generic Elective I
  • Seminar on Summer Training / Generic Elective

Semester 4 — Advanced Marketing & Capstone

  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Services Marketing
  • Generic Elective II
  • Capstone Project

Eligibility Criteria

No entrance exam required. Admission is direct and merit-based — accessible to candidates without competitive exam pressure.

Requirements

  • Bachelor's degree in any discipline from a UGC-recognised university (minimum 50% aggregate), OR
  • Company Secretary (CS) from ICSI, OR
  • Chartered Accountancy (CA) from ICAI, OR
  • Cost & Management Accountancy (CMA) from ICAI
  • No work experience required — fresh graduates and experienced professionals both qualify
  • No CAT, MAT, LPUNEST, XAT, or any other entrance exam required
  • Final year graduation students can apply provisionally

How to Apply — Admission Process

LPU runs two admission sessions per year — January and July. Seats are filled on a first-come, first-served basis. Apply early for popular specialisations.

Step-by-Step Process

1
Register on lpuonline.com and pay the non-refundable ₹600 registration fee to create your account.
2
Fill the application form with personal and academic details. Upload required documents (graduation certificate, marksheets, ID proof) and pay the first semester programme fee within the timeline.
3
Receive provisional student registration and LMS login credentials via email within 48 hours of fee payment.
4
LPU verifies your documents. On successful verification, admission is formally confirmed and full LMS access is unlocked.

Our counsellors ensure:

  • Fill out the enquiry form on EduCollege — our counsellors will contact you within 24 hours.
  • For the July 2026 session, the last date was 10 May 2026. Check the portal for the next intake window.

Fee Structure: LPU Online MBA in Marketing

Fee TypeAmountNote
Indian & SAARC — Program Fee/Semester₹48,000
Indian & SAARC — Exam Fee/Semester₹2,000
African Countries — Program Fee/SemesterUS$ 600
African Countries — Exam Fee/SemesterUS$ 25
Other International — Program Fee/SemesterUS$ 2,250
Other International — Exam Fee/SemesterUS$ 50
Registration Fee (non-refundable)₹600
Total Programme Fee (4 Semesters)~₹1.92 Lakh

Additional Benefits

  • No-Cost EMI: ₹6,733/month (24-month) | ₹9,404/month (18-month) | ₹13,466/month (12-month)
  • Credit card EMI in 3, 6, 9, or 12-month tenures for additional flexibility
  • Merit Scholarship — based on graduation percentage
  • Jai Jawan Scholarship — 100% tuition waiver for active defence personnel (2025–26 & 2026–27)

Total investment ~₹1.92 lakhs. LPU delivers NAAC A++ + NIRF #27 University ranking at the lower end of the online MBA market. Manipal Online: ₹1.75–2.0 lakh; NMIMS: ₹3.5–4.5 lakh; BITS Pilani: ₹3.95 lakh for comparable degrees.

Who Should Pursue LPU Online MBA in Marketing?

This programme is built for:

Marketing Professionals

Already working in marketing but want to move from execution to strategy? This MBA gives you formal credentials and strategic frameworks — Consumer Behaviour, Integrated Marketing Communication, Brand Management — to lead campaigns and teams.

Working Professionals in Any Sector

Any professional looking to pivot into or advance within marketing. Study online while continuing to earn — a direct financial advantage over full-time campus MBAs that require a 2-year career break.

Fresh Graduates

An MBA in Marketing from LPU (NAAC A++, NIRF #27) gives you business management depth alongside domain-specific marketing skills — a combination most bachelor's degree holders lack.

Sales Executives & Business Development Professionals

Transition into marketing management or leadership roles. Sales and Distribution Management, CRM, and Strategic Marketing are built into the curriculum.

Entrepreneurs & Career Switchers

Structured knowledge of brand-building, customer acquisition, digital marketing, and consumer behaviour — without a full-time campus commitment.

Salary & Career Outcomes: LPU Online MBA in Marketing

Marketing is one of the most resilient career tracks in India. Every company, from funded startups to large corporates, needs marketers who understand both brand strategy and digital execution.

The program enhances:

  • Entry Level (0–3 Years) — Marketing Executive, Digital Marketing Executive, Social Media Executive — ₹3.5–6 LPA
  • Mid Level (3–8 Years) — Marketing Manager, Digital Marketing Manager, Brand Manager, Product Marketing Manager — ₹8–18 LPA
  • Senior Level (8–12 Years) — Marketing Director, Head of Digital Marketing, Growth Marketing Director — ₹18–35 LPA
  • C-Suite / Leadership — Chief Marketing Officer (CMO), VP Marketing — ₹35 LPA+
  • Digital Skills Premium: 20–30% higher salary at entry level; 40–50% premium at senior levels

Graduates typically move into roles such as:

Marketing Executive / Digital Marketing Executive Social Media Manager Product Marketing Manager Brand Manager Content Marketing Manager Growth Marketing Manager Marketing Director Chief Marketing Officer (CMO)

Top hiring sectors: E-commerce (Myntra, Amazon, Flipkart), Fintech & BFSI (HDFC Bank, Axis Bank), EdTech (Scaler, Intellipaat), FMCG, SaaS & Technology, and Advertising/Media Agencies. LPU online MBA graduates' highest package: ₹11.6 LPA; median: ₹6 LPA; 90%+ find employment after degree.

Key Hiring Partners

LPU Online MBA graduates gain access to opportunities across e-commerce, banking, fintech, EdTech, technology, and service industries via 2,225+ recruiting companies.

Myntra
Myntra
HDFC Bank
HDFC Bank
Scaler
Scaler
Intellipaat
Intellipaat
Planet Spark
Planet Spark
Cvent
Cvent

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Yes. The programme is UGC-DEB approved, AICTE approved, NAAC A++ accredited, and WES recognised — the same legal standing as a regular MBA. At ₹1.92 lakh total, it is significantly more affordable than campus MBAs. For working professionals and Tier 2/3 city students, it is one of the most cost-effective routes to a credible marketing management degree from a NIRF #27 ranked university.
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